My sister Deborah aka @Coachdeb was interviewed on NBC asking “What business need to know about Twitter?”
She mentioned that business need to track what people are saying about your products, services and business as it is happening, so that if they have a need about your service or product you can handle that need immediately which shows for GREAT CUSTOMER SERVICE.
One of the tools that she mentions to accomplish this is http://www.tweetbeep.com
Tweetpbeep keeps track of conversations that mention you, your products, your company, anything, with hourly updates! You can even keep track of who’s tweeting your website or blog, even if they use a shortened URL (like bit.ly or tinyurl.com) TweetBeep is like Google Alerts for Twitter.
Here are some additional tools that I use to track what is being said about my business as well as my clients businesses.
Convomonitor is a new web based tool which serves as an extended dashboard for your twitter account and allows you to track what people say about brands on Twitter. You also can track Twitter conversations about any topic, word, phrase, idea, or person.
Doesn’t this do pretty much the same thing as AIR apps like Tweetdeck, etc?
Yes, but you don’t have to download anything or run a separate app to use Convo Monitor. Plus, with AIR apps, you can’t share dashboard with a friend.
Another simple way is to create an RSS feed based on a keyword search of Twitter. http://search.twitter.com/
TweetDeck – This desktop application enables you to split all the Tweets you receive into topic or group specific columns. The default columns can contain all tweets from your timeline, @replies directed to you and direct messages. You can also make up additional, live-updating columns using the ‘group’ (to create a sub-group of just your favorite Twitterers, for example), ’search’ and ‘replies’ buttons. You can also filter each column to include or exclude items based on keywords or users.
Tweet Grid – This is a browser-based application that allows you to search for up to nine different topics, events, conversations, hashtags, phrases, people, groups, etc. As new tweets are created, they are automatically updated in the grid. One particularly neat feature is that it can automatically add hashtags if you Tweet directly from their web page.
Monitter – A browser-based application that is very similar to Tweet Grid except it is prettier and you can search for Tweets made within a certain distance of a chosen location. A widget is available for your blog or website but you would need to know a little html to install it.
Tweetchat – A browser-based application that allows you to monitor and chat about one topic. You can tweet directly from the page and it will automatically add the hashtag of whatever ‘room’ you are in. The Twitter stream live updates.
Tweetree – A browser-based application that puts your Twitter stream in a tree so you can see the posts people are replying to in context (but does not properly thread them). It also pulls in lots of external content like twitpic photos, youtube videos etc.
Do you use a Twitter tool to track conversation, share it with us by leaving a comment below.
Learn more about using Twitter for Business by taking Twitter for Business online class in our Online Learning Center.